We launched the brand in ‘95 with snowboards. We build with a more out front use of beneficial materials such as wood, bamboo, and other sustainable stuff. The goal is to match the riding experience. But even more important is improving performance. Last but not least we highlight art that reinforces the Arbor story. The mission we always produce the highest quality, handmade snowboards possible! So we can inspire a few people to be part of leading the effort to protect the planet.