We are welcoming a new brand.

Introducing a new brand.



First of all, we  have great news to present you all. Next to the brands Faction, Roxy and Douchebags, we are  proudly announcing a new brand  in our portfolio, called Houdini. Now you are thinking that mister “Harry Handcuff Houdini” is not appearing anymore, as he left us only with his great magiccian tricks. But this Swedish brand creates one of the best outdoor clothing.  Furthermore it uses a clean design and they are experts in making base-layers of stretch fleece. Products that keep you warm and will dry fast, but are also lighter to pack and let you go further. Next to all the major product developments, Houdini  turnes the majority of their products from a linear production cycle into a circular one. As a result it means that  most of the products are manufactured from recycled material or is biodegradable.  To prolong the life of the products further and to be careful with resources they have something they call their Re-projects. With Re-projects we focus on  repairs, re-use and or recycle

All these core values are very important to us and is a great match with our sales strategy. Even for the future,  if we want to keep playing outdoors. Keep yourself open minden and get surprised by the Houdini Menu……